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Direct Marketing Summit: Online Agenda |
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Introduction & Welcome with Worldata Research |
· Session: 11:00 am – 11:30 am
· Q&A: 11:30-11:45
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What’s Working Now:
This fast-paced session will uncover what’s working now in direct marketing - the marketing tactics that have long-term value and drive results. You will find out what offers are pulling the best leads, what creative is generating the most interest and what techniques are promoting both B2B and B2C marketers to come out ahead. The session will focus on email marketing, online lead-generation programs, emerging media and integrated direct marketing initiatives. Attendees will benefit from exploring actual campaign results from successful and failed attempts at using these techniques. |
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· Session: 11:45 am – 12:15 pm
· Q&A: 12:15-12:30
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What Role Do Analytics Play in Today’s Direct Marketing Arena?
This innovative presentation will detail the role that analytics play in direct marketing. Implementing an analytical program is vital for all businesses today to build more prosperous BtoB and BtoC marketing campaigns in the future. This session will move beyond defining analytics into insightful interpretation about commonly-used techniques in marketing analytics. The session ensures to portray result-building ideas based on SAP examples and results. Analytic tactics to be discussed include Propensity Modeling, Segmentation, ROI Analysis, Testing and Measurement.
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· Session: 12:30 pm – 1:30 pm
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Leading Industry Tools: Demonstrations
During this time period, Worldata will be demonstrating some of the cutting-edge marketing tools available right now. The products and being highlighted help major marketers cut down on cost and hassle with their data prospecting and data service needs.
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· Session: 1:30 pm – 2:00 pm
· Q&A: 2:00-2:15
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Case Study –Extending Your Email Marketing
This in-depth PGA TOUR case study will evaluate the way just utilizing tournament emails has morphed into a hugely successful component of the company’s marketing mix. Included will be before and after looks at email creative changes, quantitative data on how results have boosted, landing page edits, offer testing and more. The case study will showcase the successful results driven by this cross-platform marketing program, and how integrating email marketing with social media, corporate websites, direct marketing and more can make a marketing campaign thrive. |
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· Session: 2:15 pm – 2:45 pm
· Q&A: 2:45-3:00
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Critical Elements with Data Prospecting
This insightful session will exemplify why data prospecting is critical to the success of any direct marketing campaign and how you can improve your data prospecting strategies. The new wave of prospecting includes a controlled look into the demographics of an individual versus a blanketed data purchase based on a publication on conference file. There will be discussions on different prospecting solutions, user-friendly software programs, prospect management tools, standardized audience descriptions, trusted data sources and more. |
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· Session: 3:00 pm – 3:30 pm
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Industry Survey
A live survey posted online for attendees regarding a direct marketing snapshot. |
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· Session: 3:30 pm – 4:00 pm
· Q&A: 4:00-4:15
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Increasing Data Usability
The scope of job responsibilities that fall under a marketing executive has expanded into exciting new tasks within the past year, many that will be discussed in this on-point session. It will illustrate a number of new sales tools specifically designed to enhance corporate marketing through data augmentation. You will learn how to equip your sales team with the most up-to-date data licensing strategies and online and desktop tools. The session will disclose methodology techniques on how to determine what sales tools to look for and how to implement them into your everyday sales routine. She will detail the advantageous ways your company can use Software-as-a-Solution (SAAS) programs, email appending to your corporate file and email cleansing programs. |
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· Session: 4:15 pm – 4:45 pm
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New Techniques to Test in 2010
The day will close with a powerful session on new techniques direct marketers should be testing in 2010. The information will encompass all Business-to-Business and Business-to-Consumer marketers – speaking about ideas for marketing high-technology, financial services, publications, events, online products & services, insurance plans and much more. |
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· Session: 4:45 pm – 5:00 pm |
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Survey Results & Closing Session with Worldata Research
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