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Introduction & Welcome with Worldata Research |
· Session: 2:10 pm – 2:50 pm
· Q&A: 2:50-2:55
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Email Marketing - Continual Improvement and Change
The PGA TOUR is home to more than 40 tournaments annually. In a different city each week, there are no season ticket holders. Communicating to and targeting fans in a tournament's respective market has become more and more important. This session will reveal critical and successful ways to maximize and optimize messages sent to moving target group of fans. |
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· Session: 2:55 pm – 3:05 pm
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Essential Industry Statistics
The Worldata Research team will provide the Direct Marketing Summit with a quick overview of industry statistics. With quick notes on what’s working the best for business and consumer marketers, you are sure to learn what has been determined over the past year.
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· Session: 3:05 pm – 3:50 pm
· Q&A: 3:50 - 4:00
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Critical Email Marketing Tips for 2012
Breaking down email marketing to its fundamentals, Jay gives an advanced session on what you should be integrating into your marketing campaigns right now. His interest in the pros of utilizing different techniques proven successful in other campaigns will guide you on how to build your corporate programs in the upcoming months. Based on industry buzz and corporate trends, this session will bring you immediate ideas for 2012.
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· Session: 4:00 pm – 4:10 pm
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Free Industry Tools & Resources
The team at the Direct Marketing Summit will take this time to show you some great industry tools and resources that you can use for free. From calculators on how you can project campaign results to other program comparisons to, you will find out what marketing tools are making waves.
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· Session: 4:10 pm – 4:40 pm
· Q&A: 4:40-4:50
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Instilling a More Intelligent Data Plan
This session revolves around the importance of data intelligence within your marketing teams. Alison will provide detailed realities on the difference in understating the quality and quantity of corporate date. They ways that data is shared can be a vital issue among marketing teams and this session provides creative solutions to doing so.
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4:50 pm - 5:00 pm
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Direct Marketing Summit Conclusion
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